To truly disrupt an industry – even one as seemingly innocuous as toothbrushes – a product needs to move from being niche, targeting only a specific consumer segment, to becoming mainstream.
While bamboo toothbrushes are currently on the market, they are targeting green consumers, and often lack the ability to scale for the simple reason that distribution networks and markets are disconnected to the raw material and manufacturing. The majority of these projects, although selling their products to Western markets, rely on the outsourcing of their manufacturing in China. Yet producing these items in China is not always a solution that achieves holistic sustainability. Many of China’s bamboo resources are over harvested, poorly managed and have thousands of manufacturing entities competing for poles each year – none of which sets the stage for industry disruption. And with more than 850 million toothbrushes thrown into landfills every year just in the United States, industry disruption is needed!
This means that a secure and permanent supply of raw material is needed that can keep abreast of increasing acquisition of market share. Our parent company, Chicago based EcoPlanet Bamboo has had the foresight to be ahead of this trend, with significant investments into the development of a global resource base of deforestation free, certified bamboo plantations. EcoPlanet Bamboo took the plunge to develop this bamboo fiber, which is aimed at disrupting markets that currently contribute to social and environmental issues of global concern, starting back in 2010 and subsequently expanding its activities across 3 countries strategically placed to serve different markets. EcoPlanet Bamboo’s founders put great faith in the belief that markets would soon catch up and demand for the company’s fiber would be high. Toothbrushes are far from being the company’s focus, but with an increasing demand, EcoPlanet Bamboo has identified this industry as having high potential for significant positive global impact, particularly for production in emerging economies.
Troy Wiseman, EcoPlanet Bamboo’s Chief Executive Officer says “Our vision is that every household in America moves away from the use of plastic and to a bamboo toothbrush by 2030 – this item will simply become the norm”. If EcoPlanet Bamboo can realize this vision, it would avoid more than 50 million tons of plastic toothbrush waste – the equivalent of fifty 747 jumbo jets full - from ending up in landfills, waterways and oceans each year.
Wiseman, a visionary who has a long line of successful entrepreneurial companies began his career in the clothing industry and goes on to say “EcoPlanet Bamboo does not want to compete with the giants in this industry, the Colgate and Oral B type industries – we simply want to provide these existing manufacturers with an alternative at the quality, consistency and level of supply that they need, so that they can have a realistic alternative to plastic and achieve environmental sustainability”.
EcoPlanet Bamboo’s toothbrushes will soon be available across major retailers globally. For more information visit the company’s bamboo plantations and processing operations in Nicaragua and South Africa email us at firstname.lastname@example.org